September 2015 - The Software Bureau

Digital’s loss will be DM’s gain: but only if we’re honest

Industry, The Software Bureau

Digital’s loss will be DM’s gain: but only if we’re honest

By Mark Dobson|2017-01-12T14:42:27+00:00September 22nd, 2015|

When even WPP boss Sir Martin Sorrell admits that something might be up with a medium, you’d be a fool not to take heed. He recently added his tuppence worth into the furore surrounding digital advertising sparked by research from PageFair and Adobe that revealed up to £50bn might be wiped off global digital ad spend next year. To add to the medium’s woes, a separate study from Meetrics estimated that £485m worth of online ads had never been seen as a result of glitches in programmatic buying. While this is highly unlikely to be armageddon for online advertising, such damning statistics will inevitably have some clients running scared and online budgets will resultantly experience shrinkage – two Bellwether Report’s [...]

Mailmark Ready in 1 Week

By Mark Dobson|2017-01-12T14:44:26+00:00September 11th, 2015|

Are you involved in mailings? Are you Mailmark ready? If you are a mail producer, printer or some other supplier of mail services you have probably heard of Mailmark. However there remains a lot of confusion about the steps required to becoming Mailmark Ready. Here are some things you should know about Mailmark and the basic steps you can take to become Mailmark ready within a week. What is Mailmark? Mailmark was introduced in early 2014, and has been billed as a revolution in Mail comparable in impact to the introduction of the Postcode. Royal Mail have invested over £70 million in the project which according to recent update has seen over 1.2 billion items processed. More than 60 mail [...]

Cygnus Accreditation Launched

By Mark Dobson|2017-01-12T14:46:32+00:00September 7th, 2015|

In response to industry demand The Software Bureau is launching The Cygnus Academy, a series of accreditations covering data processing for direct mail production and data hygiene. The accreditations can be gained by attending examined training courses, which will take place around the country throughout the year. The training courses will be offered in three levels; introductory, intermediate and advanced and are open to anyone in the industry, not just Cygnus users. Overview of courses Introductory level: This course is aimed at new recruits and those that have little knowledge of using Cygnus. The course, entitled ‘An Introduction to Cygnus’, will ensure they are capable of not only using the software on a productive level, but also have a rudimentary [...]