Direct mail has experienced a significant spike in interest and take-up in the last three months. That’s according to market analysis, sales figures and incoming leads from data quality and hygiene firm The Software Bureau. The Software Bureau cites two main contributing factors for this growth: the cost reduction in postage offered by Mailmark and a reduction of client confidence in digital display advertising. Mailmark was introduced by Royal Mail 18 months ago with the aim of making advertising mail more accountable. It is also now the most cost effective way to send bulk mail. In January 2016 a new price differential for Mailmark will be introduced making it up to 5% cheaper than other postage solutions. The Software Bureau [...]