December 2021 - The Software Bureau

Direct mail proves its worth as part of the marketing mix

By Ben Warren|2021-12-07T09:14:57+00:00December 7th, 2021|

The latest stats from JICMAIL reveal that there has been record levels of digital activity driven by direct mail. The Q3 Report shows that the effectiveness of mail at driving consumers to use their tablets or smartphones has increased by 11 per cent over the last 12 months, while the two-year growth trend revealed an increase of 41 per cent. For the first time the amount of mobile device usage prompted by mail exposure has outstripped the amount used to call advertisers directly. Direct Mail with distinct customer oriented creative content is the most effective at driving mobile usage (of which online banking is a large part). Eleven per cent of DM containing appointment related information drives mobile usage, and [...]

Is your Data 24 Carat?

By Martin|2021-12-02T16:23:53+00:00December 2nd, 2021|

"Data is the new Gold" is a phrase we continue to hear almost on a daily basis. However, what you don't hear is that contaminated Gold results in an inferior quality of this precious metal. Just like Gold, the quality of your data reflects the value of it. Poor quality, contaminated data (<24 carat) devalues your data asset and ultimately makes it harder to derive true value from it. Whereas, 24 carat data is free of contaminants and has immense value to the owner. Data Quality is the alchemist's most important tool. As you clean your data, you improve its purity and therefore its value. What's more important than ever today is that your data cleansing takes place wherever your [...]