August 2022 - The Software Bureau

Sustainable mail – reducing waste through data

By Martin|2022-08-31T16:00:21+00:00August 31st, 2022|

According to Accenture almost one third of Europe’s largest companies have pledged to become Net Zero by 2050. Whilst a study from Deloitte shows that 67 per cent of SMEs have started using more sustainable materials in a bid to reduce their carbon footprint. No matter what industry or size of organisation; the environment is now a major element of ongoing business strategy which is being filtered down operationally for implementation. Making pragmatic changes is the key. Small steps across all areas of the business add up to major change. For organisations that use direct mail MarketReach and The Strategic Mail Partnership (SMP) new guide https://www.marketreach.co.uk/resource/using-mail-more-sustainably provides advice that helps businesses make their direct mail campaigns more sustainable -from choosing [...]

Why direct mail is good for charities during the cost-of-living crisis

By Martin|2022-08-12T10:16:36+00:00August 12th, 2022|

Everyone will be feeling the pinch – more expensive food, more expensive energy, more expensive fuel… more expensive everything. For charities this is not good news, as when household expenditure rises, donations dwindle. As a result, two marketing objectives take precedence at this difficult time: The retention of existing donors The recruitment of spontaneous one-off gifts For objective No.1 data plays an important role. It is critical that charities are reaching out to their regular donors in a meaningful way to ensure that the relationship is maintain, particularly if the donations dry up during this exceedingly difficult period for many households. Contacting people that have moved house (and despite the depressing economic climate, home moves are still far outstripping those [...]