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ICO calls for SMEs to be more data aware; we call the ICO to do more with #HelptoGrow! 

By |2023-01-31T08:27:16+00:00January 31st, 2023|

The Information Commissioner is urging SMEs to check they have the right data protection practices in place to help sustain and develop their businesses. The UK regulator says getting good data practices in place from the start will save businesses time and money, and boost customer confidence. A recent survey, commissioned by the ICO reveals that 91 percent of people worried about having their personal information sold to other companies without their consent, and 87 percent worried about a company losing their personal information. And this is not surprising considering a survey by the DMA found that only 10 per cent of SME leaders felt that they were complaint with current data protection laws. Another shocking report found that half [...]

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Is now the time for innovation in the direct mailing industry? 

By |2023-01-23T13:36:44+00:00January 23rd, 2023|

As many of our network will know, in December we carried out a research study investigating the automation opportunity for the sector. The overwhelming finding was that there is significant appetite to innovate particularly in terms of the use of AI. For the sector, it is therefore good news that the UK currently ranks first in Europe, and third in the World, behind the US and China in developing AI technologies. Moreover, the Government is keen for the UK to maintain this position. Investment continues to be high. As part of this in July last year The National Robotarium at Heriot Watt University in Edinburgh opened its doors. It is the UK’s hub for robotics and artificial intelligence and has [...]

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Wants.Proper.Data: Is address data still relevant?

By |2023-01-18T16:54:10+00:00January 18th, 2023|

Someone I know once sent a letter addressed: Flat 3, Large Victorian House divided into flats, at the top of a hill on a large road near a school, by Reading West Station, Reading, Berks. And do you know what? It was delivered within a week. Shows just how well the posties knew their local area! Shame satnav doesn’t have the same contextual knowledge! There’s the famous story of the Amazon driver that got sacked for delivering a parcel to a field or similarly the one where a team of building society employees on a Christmas coach trip to France wound up in neighbouring Belgium - seven hours away - after Google Maps got Lille the city confused with Lille [...]

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Decision Marketing: Direct Mail revival beats rivals

By |2023-01-04T09:28:09+00:00January 4th, 2023|

Martin Rides writes for Decision Marketing about the role of mail moving forward into the new year. You can read the article here or below Brexit, Covid, supply chain chaos, cost of living crisis, economic freefall, postal strikes, train strikes, nurses strikes, economic freefall, worst and longest predicted recession… yep, the country is royally screwed and teetering on a knife edge. There’s no dressing it up, this year has been a shocker and next year is going to be even tougher for the marketing industry. Everyone is battening down the hatches and putting survival plans into place. Yet, there is one small glimmer of light… The resurgence of direct mail as a legitimate and effective marketing channel. If nothing else, [...]

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