According to new research by Sequel, the appeal of direct mail isn't just due to nostalgia or a desire for something tangible. Instead, it's driven by concrete, data-backed advantages that according to the most recent Bellwether make it one of the top performing marketing channels. The Top Three Advantages of Direct Mail Quality Audience Targeting Data One of the standout strengths of direct mail is its ability to leverage high-quality audience targeting data. Unlike digital channels that often rely on broad metrics and assumptions, direct mail can be precisely tailored to reach specific demographics, psychographics, and behavioural segments. This precise targeting means that messages are more likely to resonate with recipients, leading to higher engagement and conversion rates. Ease of [...]