Automation in 2025
As we approach 2025, a new report reveals that direct mail automation is poised to transform marketing strategies, combining the power of personalisation, efficiency, and sustainability like never before. Recent data from SeQual shows 61% of marketers increased their investment in direct mail automation in 2024, and the trend is accelerating. With the global direct mail automation software market projected to grow at a compound annual growth rate (CAGR) of 24.3%, reaching $3.99 billion by 2030, the potential for this channel is undeniable. Unlocking New Possibilities with Automation Advances in artificial intelligence (AI) are enabling hyper-personalisation, allowing marketers to tailor messages not just by name but by preferences, behaviours, and even predicted future actions. This level of precision is already [...]
Why the Metaphorical Pen is Mightier Than the Digital Sword
In a world dominated by fleeting notifications and endless scrolling, the enduring impact of the printed word stands out more than ever. The phrase "the pen is mightier than the sword" has become a timeless adage, but in marketing, it might be more accurate to say the pen is mightier than the screen. Direct mail—tangible, thoughtful, and tactile—commands attention and creates connections in ways digital mediums struggle to replicate. The Unique Power of Print: A Cognitive Advantage When was the last time you truly savoured an email? Unlike digital communications, printed materials demand attention in a way that feels immersive and personal. Research consistently shows that the brain processes print differently—and often more effectively—than digital text. For instance, a study [...]
Slow and Steady Wins the Race! DM still Growing
According to a new global industry report by The Business Research Company, the direct mail advertising market is set to grow steadily in the coming years. Valued at $76.68 billion in 2023, the market is projected to rise to $79 billion in 2024, with a compound annual growth rate (CAGR) of 3.0%. By 2028, it is expected to reach $87.93 billion, growing at a CAGR of 2.7%. This consistent growth is a testament to direct mail’s resilience in an era dominated by digital marketing. With response rates ranging from 2.7% to 4.4%—significantly higher than email’s 0.6%—and an average ROI of $4.09 for every $1.27 spent, direct mail remains a vital and highly effective marketing channel. Its longer shelf life and [...]