Happy New Year! As we step into a shiny new January, it's the perfect time for reflection and setting intentions not just personally, but professionally too. For marketers, the start of the year presents a prime opportunity to realign strategies and embrace new approaches that drive success. The annual CMO Barometer 2025, a collaboration between Serviceplan Group and the University of St Gallen (HSG), reveals that this year CMOs will need to harness three essential superpowers to thrive—or risk irrelevance in a rapidly shifting landscape. The required superpowers? Analytical Mastery: The ability to interpret complex customer data and transform it into actionable strategies. Creative Agility: Leading with vision and flexibility to navigate dynamic market changes. Human-Centric Insights: A deep understanding [...]