January 2025 - The Software Bureau

Charities Potentially Secure £290m Boost Following Data Bill Amendment

#data, #datasecurity, Charity, Client Area, Cygnus, Data Hygiene, Data Processing, Data Security, Suppression Files, Swiftcleanse

Charities Potentially Secure £290m Boost Following Data Bill Amendment

By Martin|2025-01-24T10:51:10+00:00January 24th, 2025|

Charity marketers are celebrating a major win after the UK Government backed an amendment to the Data (Use & Access) Bill, extending the ‘soft opt-in’ provision to third-sector fundraising. This development follows a robust lobbying campaign led by the DMA. Soft-opt in becoming a reality for charities The ‘soft opt-in,’ a rule allowing organisations to send marketing emails to individuals who have previously engaged with them, was initially excluded from the new bill after being present in its predecessor, the Data & Digital Information Bill. In response, the DMA issued a letter in November to the Secretary of State for Science, Innovation & Technology, Peter Kyle, urging the Government to reconsider. Research prepared to support the amendment found that charities [...]

Is the Public Sector Ready for the Government’s Turbocharged AI Strategy?

By Martin|2025-01-20T15:45:25+00:00January 20th, 2025|

The UK government has unveiled an ambitious plan to harness artificial intelligence (AI) as a catalyst for national renewal, aiming to revolutionise public services and boost economic growth. However, a critical component of the success of this initiative will be the emphasis placed on data quality and hygiene, which serve as the foundation for effective AI implementation. The Importance of Data Quality and Hygiene in AI High-quality, well-maintained data is essential for training AI models to ensure accurate, reliable, and unbiased outcomes. Data hygiene, which involves the ongoing process of cleaning, verifying, and maintaining data integrity, is equally vital. As Edwina Dunn recently highlighted in an article for Decision Marketing, many organisations fail at AI due to "shoddy data", a [...]

CMO Superpowers for 2025!

By Martin|2025-01-08T09:32:27+00:00January 8th, 2025|

Happy New Year! As we step into a shiny new January, it's the perfect time for reflection and setting intentions not just personally, but professionally too. For marketers, the start of the year presents a prime opportunity to realign strategies and embrace new approaches that drive success. The annual CMO Barometer 2025, a collaboration between Serviceplan Group and the University of St Gallen (HSG), reveals that this year CMOs will need to harness three essential superpowers to thrive—or risk irrelevance in a rapidly shifting landscape. The required superpowers? Analytical Mastery: The ability to interpret complex customer data and transform it into actionable strategies. Creative Agility: Leading with vision and flexibility to navigate dynamic market changes. Human-Centric Insights: A deep understanding [...]