84% of ecommerce marketers say Direct Mail delivers best ROI

According to a new report by Lob, 84% of ecommerce brand marketers agree that direct mail delivers the best ROI, response rate, and conversion rates compared to all other channels, a notable increase from 74% in 2023.

The value of direct mail marketing for the eCommerce industry continues to grow, with 85% of marketers in the sector affirming that it offers the best ROI of any channel their organisation uses. An impressive 91% also agree that it delivers the best response rates.

Increased Investment and Automation

Reflecting this resurgence, 82% have said that they have increased their budget allocation for direct mail, up from 58% in 2023.

The adoption of direct mail automation platforms has also seen a significant rise, with usage spiking from 40% to 56% year-over-year. These platforms streamline the entire direct mail process—from creation and printing to postage and delivery—while providing end-to-end analytics and campaign attribution.

Industry-Specific Insights

The report highlights how various industries are leveraging direct mail:

• Insurance: 65% of companies agree that direct mail shows the best ROI among all channels they use.
• Financial Services: 45% of companies use a software/technology platform to execute direct mail campaigns.
• Healthcare: A significant 85% of companies in this sector have adopted direct mail automation platforms.

To fully harness the power of direct mail, the report reminds marketers that maintaining high standards of data hygiene is crucial. Accurate, up-to-date data ensures that marketing efforts reach the intended recipients, reducing waste and increasing the efficiency of campaigns. Regularly cleaning and validating data helps prevent errors and ensures that personalised messages are relevant and timely. By prioritising data hygiene, businesses can maximise their return on investment, build stronger customer relationships, and achieve superior results in their direct mail marketing initiatives. For information about our award winning suite of data hygiene solutions get in touch!