Marketreach has unveiled a new campaign: “Totally Mailed It which is underscoring the relevance of DM in today’s marketing mix. Whilst it isn’t revealing any great secrets, after all we all know direct mail works, it is arming us with fresh ammunition to reinforce that message to our clients.
In a world where digital spend dominates, this campaign reminds us why direct mail continues to be a powerhouse in the marketing mix:
- Tangibility: Physical mail creates lasting impressions, with 33% better recall than digital ads. In a sea of ephemeral content, something you can hold stands out.
- Personalisation: It’s not just about adding a name – it’s about relevance. The campaign highlights how tailored messages drive significantly higher engagement rates.
- Trust: In an era of digital scepticism, direct mail shines. 70% of consumers view mail more favourably than email – a statistic worth its weight in gold.
- Integration: Direct mail isn’t an island. The campaign emphasises how it enhances overall campaign effectiveness when integrated with digital channels.
- ROI: The bottom-line matters, and direct mail delivers. From boosting conversion rates to improving customer retention and driving sales, the numbers speak for themselves.
It does this by bringing together some heavy hitters in the marketing world including Mark Evans (Direct Line Group), Tanya Brookfield (Elvis), and the ever-provocative Rory Sutherland.
To our delight, the campaign also reminds brands about the importance of clean data, highlighting the simple fact that the most creative campaign falls flat if it doesn’t reach the right person.
As digital marketing costs continue to rise and consumer attention becomes increasingly fragmented, this campaign provides valuable reinforcement of direct mail’s strengths. It offers fresh evidence and articulation of DM’s unique benefits.
To find out more about the campaign visit: https://www.marketreach.co.uk/totally-mailed-it
