This week it was announced that industry legend, Judith Donovan, is stepping down from chairing the Strategic Mail Partnership (SMP), after 14 years at the helm.
We wanted to take this opportunity to say thanks!
Judith has been a massively influential figure in the industry and has been responsible for promoting and protecting the direct mail industry in many guises including running her own DM agency, to chairing the DMA.
The SMP is the UK body which represents mailing and printing houses which now over 150 members. She has been credited for bringing unity to the industry by encouraging collaboration amongst mail operators.
It has been announced that Lucy Swanston, Nutshell Creative and Topic Heroes managing director will be taking on the position with immediate effect.
According to Decision Marketing her vision for the SMP is to diversify the activities, to revolutionise the support the body provides for its members by championing the importance and benefits of mail, whilst working with the industry to address the key challenges that it faces.
She said: “I’m delighted to join the Strategic Mailing Partnership, an organisation that does an important job in representing the interests of the members within the printing and mailing industry.
“The SMP does a lot to highlight and address the issues faced by its members, as well as looking for new ways to try and strengthen the appeal of mail, a hugely important medium that has a positive impact on brands.
“I’m looking forward to working closely with the board and extensive membership to broaden the scope of our activity, utilising all aspects of media marketing to maximise the impact and appeal of direct marketing and customer mail campaigns, to make this industry more desirable for generations to come.”
