0208 915 1103|sales@thesoftwarebureau.com

About Martin

Martin Rides has 35 years’ experience in the world of Data & Direct Mail. He has worked across many areas of the industry including agencies, mail production and data bureaux. After 9 years running a specialist Direct Mail consulting practice, Martin returned to The Software Bureau as Managing Director in 2015.

Want to drive an immediate response? Use direct mail!

By |2022-06-17T13:33:43+00:00June 17th, 2022|

  A new study by the DMA has been launched investigating the effectiveness of charity marketing. The research analyses 1,057 DMA award entries housed within the DMA’s Intelligent Marketing Databank and measures the number of reported ‘effects’, which are grouped into four categories: Response effects: including conversion, acquisition, sales, donations, bookings, footfall, downloads and CPA efficiency Brand effects: including brands awareness, ad recall, consideration, purchase intent, brand trust, brand perception, recommendation, customer satisfaction Business effects: including profit, market share growth, customer penetration, loyalty and shareholder value Campaign delivery effects: including reach, frequency and impressions Direct mail was found to be the most effective channel at driving response effects – particularly in the short term, which is important for charities looking [...]

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Direct mail volumes bounce back again!

By |2022-06-10T14:10:17+00:00June 10th, 2022|

The latest JICMAIL figures reveal that direct mail volumes are at their highest level for two years indicating the continued confidence in the channel post pandemic. This is reinforced by the commercial effectiveness of the medium which sees mail continue to drive digital customer engagement, footfall into physical stores and purchases at the same level it did this time last year.  However, with the cost-of-living crisis now truly showing its teeth arguably direct mail is working harder today than it was even during the pandemic. This is a result of the difficulty in driving consumer response in the wake of stressed consumer wallets and squeezed household budgets. The travel and hospitality sectors experienced the largest growth in direct mail usage [...]

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Is your Data 24 Carat?

By |2021-12-02T16:23:53+00:00December 2nd, 2021|

"Data is the new Gold" is a phrase we continue to hear almost on a daily basis. However, what you don't hear is that contaminated Gold results in an inferior quality of this precious metal. Just like Gold, the quality of your data reflects the value of it. Poor quality, contaminated data (<24 carat) devalues your data asset and ultimately makes it harder to derive true value from it. Whereas, 24 carat data is free of contaminants and has immense value to the owner. Data Quality is the alchemist's most important tool. As you clean your data, you improve its purity and therefore its value. What's more important than ever today is that your data cleansing takes place wherever your [...]

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Ben Warren Joins The Software Bureau

By |2020-01-23T11:13:36+00:00January 23rd, 2020|

The Software Bureau strengthens its commercial team with the appointment of Ben Warren as Business Development Manager. Ben joins the company with a wealth of experience within the data industry and a passion to help brands in delivering marketing campaigns that not only engage the consumer but have the maximum return on their investment. "As marketing effectiveness is highly dependent on the quality of a brands data, this is a really exciting opportunity for brands to create a seamless and automated process within their data processing infrastructure – complementing and enhancing any incumbent technology." - Ben Warren, Business Development Manager Ben joins the business as The Software Bureau embarks on a phase of significant growth. New disruptive cloud services such [...]

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Objectif Lune Partner with The Software Bureau

By |2019-07-26T14:06:38+00:00July 26th, 2019|

Objectif Lune announce partnership with The Software Bureau to help organisations improve the speed and efficiency of their communications. The partnership sees Objectif Lune launch ‘TSB Mail Automation’ harnessing the power of the Swift Suite of data processing, data quality and postal sortation solutions from The Software Bureau. Objectif Lune will offer TSB Mail Automation software both standalone and integrated into their market leading product line of communication and mailing management software. “The Software Bureau is well known in the industry as postal automation experts and we are excited to be in partnership with them and add their technology to our portfolio, to extend our capabilities of offering customers true end to end automation.” Matt Irish, European partner manager Compliant [...]

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27001 but not just any 27001

By |2019-02-12T16:19:40+00:00February 12th, 2019|

The Software Bureau is pleased to announce the achievement of 27001:2013 certification. The globally recognised standard of information security. The specialist inspection, audit and certification firm SGS were chosen to conduct the certification process due to their reputation for providing the most thorough and stringent audit process which far exceed the minimum requirements for certification. SGS is one of a small number of assessors accredited by the sole national accreditation body United Kingdom Accreditation Service (UKAS). Being accredited by UKAS demonstrates SGS’s commitment to hold organisations such as The Software Bureau to not only the minimum UK standards, but to internationally agreed standards too. Clients can take confidence in The Software Bureau’s 27001 credentials are industry leading. “Information security has [...]

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Partially Addressed Mail: The Secret Source of Responsive Acquisition Data

By |2019-01-15T09:58:03+00:00January 15th, 2019|

As we all know, last year GDPR made it illegal for marketers to contact cold prospects where legitimate consent could not be proven. Brands who previously relied upon sending mail to bought-in lists in order to acquire customers were forced to dramatically rethink their marketing strategy. Some reverted to untargeted, less responsive door drops, others redirected their marketing spend to other communication channels entirely for fear of prosecution by the ICO. However on October 5th 2018 Royal Mail sent a letter to customers titled Trial of a new advertising mail service: Royal Mail Partially Addressed Mail™. The letter introduces Partially Addressed Mail as a new way to identify and communicate with prospects. The product promises 165x greater targeting than door [...]

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6 New Automation Focused Products from The Software Bureau

By |2018-11-06T10:37:26+00:00August 28th, 2018|

The quest to achieve greater efficiencies, cost reductions and removal of compliance vulnerabilities has led data professionals to look for ways to automate their data systems. Modern mail producers, data bureaux and in-house data teams now see fast processing speeds and breadth of functionality as the standard and are turning their attention towards ways to reduce human interaction altogether and opportunities to achieve ‘lights out’ data processing and cleansing. The Software Bureau is adapting to meet these demands and today has unveiled a host of new automation focused products under the ‘Swift’ banner. These new software products make it easy for data teams to automatically process, sort and clean data without manual intervention.   Why Automate Data Processing and Cleansing? [...]

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MyMailing.co.uk – Now Supports Mailmark

By |2018-11-06T10:38:45+00:00April 17th, 2018|

The Software Bureau announced the upgrade of it’s free to use online sortation service MyMailing.co.uk. The improved service now allows printing companies, mailing houses and corporate mailing departments to achieve the largest postage discounts by sorting data to the Mailmark standard which now accounts for close to 2 billion mailed items per year. Mailmark sorts are priced on a pay as you go, nil commitment basis with all other Royal Mail sorts offered free of charge. MyMailing.co.uk helps organisations dramatically cut the cost of postage by sorting address data into Royal Mail compliant sequences and batches. Royal Mail incentivise users of direct mail with significant cost savings for complying with Royal Mail sortation requirements. To achieve these savings traditionally requires [...]

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New Recruits at The Software Bureau

By |2018-11-06T10:38:54+00:00January 16th, 2018|

New Starters from Left Lucie Marinaro-Jones and Jolly Varshney The Software Bureau welcomes two new experienced team members to its growing team. As part of an ongoing expansion, The Software Bureau has recruited two new team members. Lucie Marinaro-Jones joins as Account Director and Jolly Varshney joins the C# development team. Lucie has spent more than 10 years working for global data businesses such as Experian and Equifax where she managed customer relationships with top tier brands such as Burberry and BBC. Lucie joins the growing commercial team and will be responsible for the strategic relationships between The Software Bureau and their diverse and expanding client base. Jolly is an experienced .Net developer who has held senior development positions across [...]

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