Why accurate data matters for outdated demographics
According to a study by Adlook marketers and agencies are wasting budgets and raising privacy concerns by relying on outdated demographic targeting. The research reveals [...]
Direct mail read rates rocket!
Direct mail continues to be one of the most effective marketing channels, with the latest JICMail data revealing that 77% of mail was read or [...]
Why Data Hygiene Should Be a Top Priority for Local Councils
Local councils handle vast amounts of personal data, from council tax records to voter registration and social services. Yet, poor data hygiene remains a widespread [...]
Charity AI Task Force: Bringing the Third Sector Up to Speed
As artificial intelligence continues to reshape industries, concerns are growing that charities are being left behind in the race to harness its potential. To address [...]
ICO launches Direct Marketing Advice Generator
The ICO has launched a Direct Marketing Advice Generator, designed to help organisations quickly understand their obligations under the Privacy and Electronic Communications Regulations (PECR) [...]
Why Data Hygiene Is More Than Just a Marketing Problem
When we talk about data hygiene, many think of marketing—clean contact lists, accurate segmentation, and reduced direct mail returns or email bounce rates. But poor [...]
Charities Potentially Secure £290m Boost Following Data Bill Amendment
Charity marketers are celebrating a major win after the UK Government backed an amendment to the Data (Use & Access) Bill, extending the ‘soft opt-in’ [...]
Is the Public Sector Ready for the Government’s Turbocharged AI Strategy?
The UK government has unveiled an ambitious plan to harness artificial intelligence (AI) as a catalyst for national renewal, aiming to revolutionise public services and [...]