Automation in 2025
As we approach 2025, a new report reveals that direct mail automation is poised to transform marketing strategies, combining the power of personalisation, efficiency, and [...]
Why the Metaphorical Pen is Mightier Than the Digital Sword
In a world dominated by fleeting notifications and endless scrolling, the enduring impact of the printed word stands out more than ever. The phrase "the [...]
Slow and Steady Wins the Race! DM still Growing
According to a new global industry report by The Business Research Company, the direct mail advertising market is set to grow steadily in the coming [...]
Postal Persuasion: How Direct Mail Shaped the 2024 Election and Why Trust Matters
It goes without saying that for political campaigning, the choice of communication channels plays a pivotal role in influencing voter behaviour. And according to new [...]
Direct Mail Enters a New Era with Innovative Measurement Pilot
JICMAIL and Origin, ISBA’s cross-media measurement programme, are joining forces in an exciting mail measurement pilot study, set to take place in Q4 2024. This [...]
Data Hygiene and GenAI
Working in data hygiene, we know a thing or two about the importance of data quality. As more businesses look to harness the power of [...]
How Direct Mail Stands Out Without Overwhelming
Further to the good news outlined in the Bellwether for the DM sector, a key finding from the latest Direct Mail Consumer Insights Report shows [...]
Data Governance Update: New Data Bill Aims to Shape the Future of the UK Data Landscape
It’s been a while since we’ve provided an update on data governance and the long awaited DPDI, because since the election there has been little [...]