ICO launches Direct Marketing Advice Generator
The ICO has launched a Direct Marketing Advice Generator, designed to help organisations quickly understand their obligations under the Privacy and Electronic Communications Regulations (PECR) [...]
Why Data Hygiene Is More Than Just a Marketing Problem
When we talk about data hygiene, many think of marketing—clean contact lists, accurate segmentation, and reduced direct mail returns or email bounce rates. But poor [...]
Charities Potentially Secure £290m Boost Following Data Bill Amendment
Charity marketers are celebrating a major win after the UK Government backed an amendment to the Data (Use & Access) Bill, extending the ‘soft opt-in’ [...]
Is the Public Sector Ready for the Government’s Turbocharged AI Strategy?
The UK government has unveiled an ambitious plan to harness artificial intelligence (AI) as a catalyst for national renewal, aiming to revolutionise public services and [...]
CMO Superpowers for 2025!
Happy New Year! As we step into a shiny new January, it's the perfect time for reflection and setting intentions not just personally, but professionally [...]
Automation in 2025
As we approach 2025, a new report reveals that direct mail automation is poised to transform marketing strategies, combining the power of personalisation, efficiency, and [...]
Why the Metaphorical Pen is Mightier Than the Digital Sword
In a world dominated by fleeting notifications and endless scrolling, the enduring impact of the printed word stands out more than ever. The phrase "the [...]