Is the Public Sector Ready for the Government’s Turbocharged AI Strategy?
The UK government has unveiled an ambitious plan to harness artificial intelligence (AI) as a catalyst for national renewal, aiming to revolutionise public services and [...]
CMO Superpowers for 2025!
Happy New Year! As we step into a shiny new January, it's the perfect time for reflection and setting intentions not just personally, but professionally [...]
Automation in 2025
As we approach 2025, a new report reveals that direct mail automation is poised to transform marketing strategies, combining the power of personalisation, efficiency, and [...]
Why the Metaphorical Pen is Mightier Than the Digital Sword
In a world dominated by fleeting notifications and endless scrolling, the enduring impact of the printed word stands out more than ever. The phrase "the [...]
Slow and Steady Wins the Race! DM still Growing
According to a new global industry report by The Business Research Company, the direct mail advertising market is set to grow steadily in the coming [...]
Postal Persuasion: How Direct Mail Shaped the 2024 Election and Why Trust Matters
It goes without saying that for political campaigning, the choice of communication channels plays a pivotal role in influencing voter behaviour. And according to new [...]
Direct Mail Enters a New Era with Innovative Measurement Pilot
JICMAIL and Origin, ISBA’s cross-media measurement programme, are joining forces in an exciting mail measurement pilot study, set to take place in Q4 2024. This [...]