Data Hygiene and GenAI
Working in data hygiene, we know a thing or two about the importance of data quality. As more businesses look to harness the power of [...]
How Direct Mail Stands Out Without Overwhelming
Further to the good news outlined in the Bellwether for the DM sector, a key finding from the latest Direct Mail Consumer Insights Report shows [...]
Data Governance Update: New Data Bill Aims to Shape the Future of the UK Data Landscape
It’s been a while since we’ve provided an update on data governance and the long awaited DPDI, because since the election there has been little [...]
Navigating Uncertainty with DM
The latest IPA Bellwether Report offers a detailed look at the UK marketing landscape in Q3 2024, showing a significant pause in total marketing budgets. [...]
Totally Mailed It: Marketreach Amplifies Direct Mail’s Enduring Impact
Marketreach has unveiled a new campaign: "Totally Mailed It which is underscoring the relevance of DM in today’s marketing mix. Whilst it isn't revealing any [...]
Why DM is a cocktail party in an envelope
In a world where consumers are bombarded by countless messages every day – in fact recent estimates suggest that the average person is exposed to [...]
The Power of Mail in Consumer Decision Making
In today's marketing landscape, focusing solely on the first and last touchpoints of the consumer journey is no longer sufficient. According to recent research by [...]