Slow and Steady Wins the Race! DM still Growing
According to a new global industry report by The Business Research Company, the direct mail advertising market is set to grow steadily in the coming [...]
Postal Persuasion: How Direct Mail Shaped the 2024 Election and Why Trust Matters
It goes without saying that for political campaigning, the choice of communication channels plays a pivotal role in influencing voter behaviour. And according to new [...]
Direct Mail Enters a New Era with Innovative Measurement Pilot
JICMAIL and Origin, ISBA’s cross-media measurement programme, are joining forces in an exciting mail measurement pilot study, set to take place in Q4 2024. This [...]
Data Hygiene and GenAI
Working in data hygiene, we know a thing or two about the importance of data quality. As more businesses look to harness the power of [...]
How Direct Mail Stands Out Without Overwhelming
Further to the good news outlined in the Bellwether for the DM sector, a key finding from the latest Direct Mail Consumer Insights Report shows [...]
Data Governance Update: New Data Bill Aims to Shape the Future of the UK Data Landscape
It’s been a while since we’ve provided an update on data governance and the long awaited DPDI, because since the election there has been little [...]
Navigating Uncertainty with DM
The latest IPA Bellwether Report offers a detailed look at the UK marketing landscape in Q3 2024, showing a significant pause in total marketing budgets. [...]
Totally Mailed It: Marketreach Amplifies Direct Mail’s Enduring Impact
Marketreach has unveiled a new campaign: "Totally Mailed It which is underscoring the relevance of DM in today’s marketing mix. Whilst it isn't revealing any [...]