A Poignant Example of Why Deceased Suppression is so Important
There is no two ways about it, as organisations collect and use increasing amounts of data the way they handle that data has become increasingly [...]
A Data Protection Update
Last week marked the sixth anniversary of the General Data Protection Regulation (GDPR), a landmark in data protection that revolutionised how personal data is handled [...]
Top 10 sectors that fail to report data breaches revealed
As we ‘celebrate’ the 6th birthday of GDPR a new study finds that over half of all data breaches in the UK in 2023 were [...]
Unlock the Power of Precision with The Software Bureau’s Data Cleansing Solutions
Maintaining accurate and up-to-date customer contact information is not just a necessity—it’s a competitive advantage. The Software Bureau’s data cleansing solutions stand at the forefront [...]
Think direct mail is too expensive? Think again
At the recent Ultimate Direct Mail workshop Lauren Mason, marketing director of Live Unlimited and Ro & Zo showcased the power of direct mail and [...]
Response rates, ROI, AOV and CPA of DM revealed!
The latest JICMAIL Response Tracker insights reveal that DM is still very much a marketing channel that achieves results…. Warm direct mail—mail shots sent to [...]
We are Leading with Innovation: Shaping the Future of Data Hygiene
The winds of change are blowing a gale around data regulation. We’ve potentially got two key pieces of incoming legislation that will make a difference [...]
Direct mail set to grow… again
According to the latest IPA Bellwether Report, the UK's marketing landscape is witnessing a notable increase in direct marketing budgets – the 8th consecutive period [...]