Think direct mail is too expensive? Think again
At the recent Ultimate Direct Mail workshop Lauren Mason, marketing director of Live Unlimited and Ro & Zo showcased the power of direct mail and [...]
Response rates, ROI, AOV and CPA of DM revealed!
The latest JICMAIL Response Tracker insights reveal that DM is still very much a marketing channel that achieves results…. Warm direct mail—mail shots sent to [...]
We are Leading with Innovation: Shaping the Future of Data Hygiene
The winds of change are blowing a gale around data regulation. We’ve potentially got two key pieces of incoming legislation that will make a difference [...]
Direct mail set to grow… again
According to the latest IPA Bellwether Report, the UK's marketing landscape is witnessing a notable increase in direct marketing budgets – the 8th consecutive period [...]
Handling Sensitive Deceased Data
E.On has been criticised for sending a personalised marketing letter to a deceased customer, urging him to reconsider leaving for another supplier. The letter was [...]
Embracing Automation for Growth and Innovation in the Direct Marketing Industry – a pro-people approach
The direct marketing industry, traditionally slower to automate compared to other sectors, is standing on the cusp of a transformative era driven by technological advancements. [...]
EU passes AI Act
The European Parliament has passed the AI Act, the first major AI regulatory framework to become law. It is being seen by experts as potentially [...]
We’re set for growth as efficiency identified as a key priority for businesses
According to McKinsey's The State of Organizations Report and Deloitte's 2024 Global Human Capital Trends efficiency has been pinpointed as a key priority for organisations [...]