Handling Sensitive Deceased Data
E.On has been criticised for sending a personalised marketing letter to a deceased customer, urging him to reconsider leaving for another supplier. The letter was [...]
Embracing Automation for Growth and Innovation in the Direct Marketing Industry – a pro-people approach
The direct marketing industry, traditionally slower to automate compared to other sectors, is standing on the cusp of a transformative era driven by technological advancements. [...]
EU passes AI Act
The European Parliament has passed the AI Act, the first major AI regulatory framework to become law. It is being seen by experts as potentially [...]
We’re set for growth as efficiency identified as a key priority for businesses
According to McKinsey's The State of Organizations Report and Deloitte's 2024 Global Human Capital Trends efficiency has been pinpointed as a key priority for organisations [...]
Direct Mail Continues to Deliver
The latest data from JICMail reinforces our recent article about the resurgence of print (which you can read here: https://www.thesoftwarebureau.com/print-the-comeback-kid/) The research shows that direct [...]
Are we any closer to UK data protection laws?
Ummmm – in a word, no…. Last week Secretary of State Michelle Donelan brought the Data Protection and Digital Information (DPDI) Bill back into the [...]
Print – the comeback kid!
In a time where the digital realm dominates our daily lives, print is making a strong come-back A new report from Sopro reveals that consumers [...]
The Curious Case of AI-Generated Data Hacking: A Cautionary Tale
In the ever-evolving landscape of cybersecurity, a bizarre new trend has emerged, blurring the lines between reality and fiction. Picture this: a hacking forum on [...]