Ditching Saturday (and Monday and Friday) post could irrevocably damage the direct mail industry
The recent news of a potential reduction in the Universal Service Obligation (USO) delivery days by Ofcom has sent ripples through the direct mail industry. [...]
Why Data Hygiene for Councils is Key: Lessons from a Family’s Grieving Experience
In the wake of a family's distressing experience with Wirral Council, the importance of data hygiene in local council operations has come into sharp focus. [...]
2024: The Year of Do or Die
As we rang in the New Year the collapse of Communisis marked a less than auspicious start for the industry. Tom Preston-Werner’s famous quote: "You’re [...]
Do I have your undivided attention? Maybe not… but your mail does.
Nearly two-thirds of people say that direct mail attracts their undivided attention, according to a new report from WARC and Marketreach. Exploring the impact of [...]
2024: A year for data protection regulation reform?
Following its airing at the recent King’s Speech the much-discussed Data Protection and Digital Innovation Bill (DPDI) will have its ‘remaining stages’ in the House [...]
Cost of Dirty Data: The £900 Billion Annual Burden on UK Business
Dirty data is costing the UK economy £900 billion. The impact of unclean data is estimated to stand at 20% of an organisation’s revenue. In [...]
In the mood for giving: How well-being sparks generosity through direct mail
A new academic study from the University of Massachusetts and Georgia Institute of Technology has found a connection between donor well-being and their generosity, suggesting [...]