Data accuracy Archives - Page 4 of 4

Zero trust and the role of data hygiene

Data accuracy, Data Hygiene, Data Processing, Data Security, GDPR, Industry

Zero trust and the role of data hygiene

By Martin|2023-02-27T16:21:38+00:00February 27th, 2023|

Massive amounts of data are being generated daily - from exercise stats compiled by wearables through to smart building monitors that collect temperature and air pressure information every 15 minutes. If data creation continues at its present rate, more than a yottabyte (a million trillion megabytes) will likely be generated annually by 2030. We are really starting to put the big into big data! But with data, comes data threat. The two are synonymous. Last year it is estimated that there were 4,100 publicly announced breaches in security equating to 22 billion records being compromised and a rise of over 25 percent is expected this year. In an attempt to mitigate these threats, it is unsurprising that within three years Gartner [...]

ICO calls for SMEs to be more data aware; we call the ICO to do more with #HelptoGrow!

Data accuracy, Data Hygiene, GDPR

ICO calls for SMEs to be more data aware; we call the ICO to do more with #HelptoGrow!

By Martin|2023-01-31T08:27:16+00:00January 31st, 2023|

The Information Commissioner is urging SMEs to check they have the right data protection practices in place to help sustain and develop their businesses. The UK regulator says getting good data practices in place from the start will save businesses time and money, and boost customer confidence. A recent survey, commissioned by the ICO reveals that 91 percent of people worried about having their personal information sold to other companies without their consent, and 87 percent worried about a company losing their personal information. And this is not surprising considering a survey by the DMA found that only 10 per cent of SME leaders felt that they were complaint with current data protection laws. Another shocking report found that half [...]

Decision Marketing: Direct Mail revival beats rivals

Data accuracy, Data Hygiene, Data Processing, JICMAIL, Lean DM, The Software Bureau

Decision Marketing: Direct Mail revival beats rivals

By Martin|2023-01-04T09:28:09+00:00January 4th, 2023|

Martin Rides writes for Decision Marketing about the role of mail moving forward into the new year. You can read the article here or below Brexit, Covid, supply chain chaos, cost of living crisis, economic freefall, postal strikes, train strikes, nurses strikes, economic freefall, worst and longest predicted recession… yep, the country is royally screwed and teetering on a knife edge. There’s no dressing it up, this year has been a shocker and next year is going to be even tougher for the marketing industry. Everyone is battening down the hatches and putting survival plans into place. Yet, there is one small glimmer of light… The resurgence of direct mail as a legitimate and effective marketing channel. If nothing else, [...]

MIND THE GAP: THE 25% MAIL PRODUCTION AUTOMATION OPPORTUNITY

Data accuracy, Data Hygiene, Data Processing, Industry, The Software Bureau

MIND THE GAP: THE 25% MAIL PRODUCTION AUTOMATION OPPORTUNITY

By Martin|2022-12-22T06:15:41+00:00December 22nd, 2022|

New research amongst mailing houses carried out by The Software Bureau reveals a 25 percent automation gap. The survey shows that currently two thirds of mailing houses have automated 50 percent of their processes, however the optimum level of automation is considered to be 75 percent, revealing a 25 percent gap. Only one mailing house in the survey has automated all of its workflow processes. Data automation was found to be highest on the wish list for mailing houses, including postal sortation and cleansing processes, whilst automation of ‘run of the mill’ day-to-day processes was the next highest priority. AI-enabled solutions were revealed to be the area with the most potential, with 70 percent of businesses currently not using AI. [...]

Data hygiene is all academic, isn’t it?

Data accuracy, Data Hygiene, Data Processing, Industry, Lean DM, Suppression Files

Data hygiene is all academic, isn’t it?

By Martin|2022-11-14T11:09:16+00:00November 8th, 2022|

How alumni teams at higher education institutions can enhance relationships with past students and increase lifetime value Digital transformation scores a B+ According to a study by McKinsey, almost 80 percent of organisations reported that during the pandemic they initiated a process of digital and data transformation. Undeniably, COVID 19 fast tracked many organisations’ transformation intentions. For instance, the higher education sector - not one famed for its agility - had been toying with the concept of Responsive Blended Learning, a hybrid of traditional classroom based delivery and online learning for years, but it took lockdown for this to actually become a reality. Most institutions went from face-to-face teaching to digital delivery in a matter of days. And with exam [...]

Analytics are only as strong as the underlying data

Analytics and data science, Data accuracy, Data Hygiene, Data Processing, GDPR, Lean DM, The Software Bureau

Analytics are only as strong as the underlying data

By Martin|2022-09-16T13:16:01+00:00September 16th, 2022|

Why data hygiene must become a priority post covid According to Fortune Business Insights, the global machine learning and analytics market is expected to grow from $21.17 billion in 2022 to $209.91 billion by 2029, at a CAGR of 38.8 percent. Clearly it is big business, and the global impact of the Covid-19 pandemic has served to accelerate demand. Increasingly organisations from all sectors are turning to computers to make decisions from insurers calculating a customer’s risk profile through to airlines looking to work out how much food and drink to carry onboard. Every industry without exception can apply analytics to its data to make faster, more informed decisions. But, and it is a big BUT, analytics and machine learning [...]