Industry Archives - Page 6 of 6 - The Software Bureau

Digital’s loss will be DM’s gain: but only if we’re honest

Industry, The Software Bureau

Digital’s loss will be DM’s gain: but only if we’re honest

By Mark Dobson|2017-01-12T14:42:27+00:00September 22nd, 2015|

When even WPP boss Sir Martin Sorrell admits that something might be up with a medium, you’d be a fool not to take heed. He recently added his tuppence worth into the furore surrounding digital advertising sparked by research from PageFair and Adobe that revealed up to £50bn might be wiped off global digital ad spend next year. To add to the medium’s woes, a separate study from Meetrics estimated that £485m worth of online ads had never been seen as a result of glitches in programmatic buying. While this is highly unlikely to be armageddon for online advertising, such damning statistics will inevitably have some clients running scared and online budgets will resultantly experience shrinkage – two Bellwether Report’s [...]

Cygnus Accreditation Launched

By Mark Dobson|2017-01-12T14:46:32+00:00September 7th, 2015|

In response to industry demand The Software Bureau is launching The Cygnus Academy, a series of accreditations covering data processing for direct mail production and data hygiene. The accreditations can be gained by attending examined training courses, which will take place around the country throughout the year. The training courses will be offered in three levels; introductory, intermediate and advanced and are open to anyone in the industry, not just Cygnus users. Overview of courses Introductory level: This course is aimed at new recruits and those that have little knowledge of using Cygnus. The course, entitled ‘An Introduction to Cygnus’, will ensure they are capable of not only using the software on a productive level, but also have a rudimentary [...]

A guide to charity direct mailing tax changes

By Mark Dobson|2017-01-12T14:48:23+00:00July 31st, 2015|

As we approach the end of July, the third sector will doubtless be praying for an end to what is commonly termed national media ‘silly season’, when outlets (notably the Daily Mail) declares open season on direct marketing. This year’s pot shots, primarily aimed at charities (aggressive telemarketing and Olive’s Law), rival what the Direct Marketing Association (DMA) coined the ‘Summer of Discontent’ experienced back in 2006 when the Daily Mail crusaded against addressed and unaddressed advertising mail. However, the charity sector isn’t out of the woods yet, for another hunter is waiting in the wings with its gun loaded and has its sights trained on 1st August to make its first shots. This hunter is the tax man. Since [...]