JICMAIL Archives - Page 2 of 2 - The Software Bureau

As the cost-of-living crisis bites, mail stays in the home for longer

Data Hygiene, Data Processing, Industry, JICMAIL, Suppression Files

As the cost-of-living crisis bites, mail stays in the home for longer

By Martin|2022-09-09T08:03:04+00:00September 9th, 2022|

The latest stats from JICMail, the joint industry currency for ad mail, show that there has been a significant increase in the amount of households retaining their mail. More households are choosing to file their mail away for later use or take it out of the home. The new data which covers the period from April to June 2022, shows that close to half of mail (44 percent) is still live in the home after 28 days, which is a significant increase on Q2 2021. It is thought that this is because households are placing more importance on mail content in economically challenging times. The research finds that overall, 94 percent of mail is engaged with, i.e., it has at [...]

Regulatory update: Why your mailing data is going to get even more valuable

By Martin|2022-07-12T10:51:25+00:00July 12th, 2022|

The latest figures from JICMail, Royal Mail and The DMA show that direct mail is experiencing something of a resurgence. Volumes are at their highest level for years with increasing number of brands adding it into their marketing mix, it is now the most authoritative advertising channel with consumer trust higher for direct mail than any other media and with incentives from Royal Mail being extended until September it is also incredibly cost effective. And if what is in the regulatory pipeline both in the UK and EU it seems that this renaissance won’t be short lived. If anything, direct mail will become even more influential. Recent updates from the DMA in its Responsible Marketing Update webinar reveal several reasons [...]

Direct mail volumes bounce back again!

By Martin|2022-06-10T14:10:17+00:00June 10th, 2022|

The latest JICMAIL figures reveal that direct mail volumes are at their highest level for two years indicating the continued confidence in the channel post pandemic. This is reinforced by the commercial effectiveness of the medium which sees mail continue to drive digital customer engagement, footfall into physical stores and purchases at the same level it did this time last year. However, with the cost-of-living crisis now truly showing its teeth arguably direct mail is working harder today than it was even during the pandemic. This is a result of the difficulty in driving consumer response in the wake of stressed consumer wallets and squeezed household budgets. The travel and hospitality sectors experienced the largest growth in direct mail usage [...]