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Direct mail now more impactful than ever!

By |2024-06-26T11:48:42+00:00June 26th, 2024|

The latest quarterly results from JICMAIL reveal another surge in the effectiveness of mail marketing in Q1 2024. The research finds that six percent of all mail types prompted a purchase, two percent higher than the same period in 2023. This increase underscores the growing impact of mail in driving consumer actions, with 46% of these purchases fulfilled online and 32% in-store, reflecting the omnichannel nature of mail. Increasing Mail Interaction and Attention Direct Mail, Door Drops, and Partially Addressed Mail saw a year-on-year increase in interaction frequency, resulting in more ad impressions in Q1 2024 compared to the previous year. Mail's attention efficiency stands out, with Direct Mail garnering 134 seconds of attention per piece across household members over [...]

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In Conversation with MS Society: Exclusion is Key – It’s Not What They Want, It’s What They Don’t Want That Counts

By |2024-08-05T08:24:32+00:00June 19th, 2024|

In Conversation with MS Society: Exclusion is Key - It's Not What They Want, It's What They Don’t Want That Counts In the increasingly tricky world of data management, the key to success often lies in the details of what you exclude rather than what you include. This principle is nowhere more critical than in the charitable sector, where sensitivity and precision in data handling can significantly impact both operational effectiveness and the well-being of those they serve. We recently spoke with Rachel Draper, Database Manager at MS Society, about their approach to data cleansing using SwiftCleanse, which is proving key for ensuring that their communications are both accurate and respectful. Generating Goodwill through Relevant Communications The value of data [...]

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Think direct mail is too expensive? Think again

By |2024-05-15T05:31:13+00:00May 14th, 2024|

At the recent Ultimate Direct Mail workshop Lauren Mason, marketing director of Live Unlimited and Ro & Zo showcased the power of direct mail and smashed the perception held by some marketers that it is too expensive to add into the marketing mix. Talking about her first experiences of direct mail this year, Mason found that acquiring customers through direct mail was more affordable than digital methods. She was surprised to discover that not only did it drive higher retention rates but that it also boosted LTV (lifetime value) and AOV (average order value). This indicates that Live Unlimited and Ro & Zo customers acquired via direct mail are likely to stay longer and spend more, providing a solid and [...]

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Response rates, ROI, AOV and CPA of DM revealed!

By |2024-05-08T18:04:18+00:00May 8th, 2024|

The latest JICMAIL Response Tracker insights reveal that DM is still very much a marketing channel that achieves results…. Warm direct mail—mail shots sent to existing customers—command on average an 8% response rate. This level of engagement is not only on par with but often exceeds the effectiveness of other media channels. Warm direct mail's success, particularly notable in sectors like medical where it reaches a whopping 26%% response rate, underscores its potential in targeted communications. This method proves especially effective in maintaining and enhancing customer loyalty, offering personalised content that resonates well with the audience. The high response rates are indicative of the trust and rapport that brands have built over time with their existing customer base. Cold Direct [...]

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Direct mail set to grow… again

By |2024-04-24T08:55:10+00:00April 24th, 2024|

According to the latest IPA Bellwether Report, the UK's marketing landscape is witnessing a notable increase in direct marketing budgets – the 8th consecutive period of growth. This uplift is part of a broader positive adjustment in overall marketing spend, indicative of an improving economic backdrop and a proactive approach to recession recovery. However, as one of only two channels that posted significant uplifts the inference is that confidence in direct marketing, particularly direct mail, continues to flourish. Tangibility and Trust Direct mail possesses a unique attribute that many modern advertising channels lack: tangibility. This physical nature of direct mail creates a sensory experience for the recipient. It’s something you can touch and feel, often encouraging a more memorable connection [...]

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EU passes AI Act

By |2024-03-19T10:18:06+00:00March 19th, 2024|

The European Parliament has passed the AI Act, the first major AI regulatory framework to become law. It is being seen by experts as potentially setting an international benchmark akin to the impact of GDPR on data privacy standards back in 2018. The framework aims to ensure transparent development and utilisation of AI within the EU, establishing guidelines for AI systems deemed high-risk. In response to concerns from the tech industry about potential restrictions on innovations like ChatGPT, the legislation adopts a risk-based, tiered regulatory strategy rather than a broad, one-size-fits-all approach. It also specifies varying compliance timelines based on the perceived risk level of AI applications. The legislation categorises AI according to its risk level, delineating prohibited uses, essential [...]

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We’re set for growth as efficiency identified as a key priority for businesses

By |2024-03-13T10:42:49+00:00March 13th, 2024|

According to McKinsey's The State of Organizations Report and Deloitte's 2024 Global Human Capital Trends efficiency has been pinpointed as a key priority for organisations moving forward. Both reports (and many more) emphasise the importance of automation and process adaptability as metrics for success in an increasingly volatile and complex global market. With these trends in mind, following a period of business planning, we believe we’re  perfectly positioned to help organisations meet these challenges with our pioneering solutions that drive efficiency, enhance data management, and empower businesses to leverage their full potential. And our commitment to innovation, customer satisfaction, and operational excellence has never been stronger. We continuously explore new ways to improve our solutions, harnessing the power of emerging [...]

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Do I have your undivided attention? Maybe not… but your mail does.

By |2023-12-06T16:48:11+00:00December 6th, 2023|

Nearly two-thirds of people say that direct mail attracts their undivided attention, according to a new report from WARC and Marketreach. Exploring the impact of mail in an attention-scarce world, the study reveals how much attention people are giving their mail across different mail types, the value of this attention, and the role of mail in comparison to other media and within the media mix. The study is based on research by Marketreach and Blue Yonder involving 1,475 pieces of mail. The findings reveal that: 63% of people give their mail their undivided attention The average time spent with direct mail is 108 seconds The average piece of direct mail persuaded 16% of recipients to consider the brand, with 9% [...]

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Data processing security is key data concern for 2023

By |2023-07-11T13:01:31+00:00July 11th, 2023|

Our latest review of the GDPR enforcements undertaken by the ICO over the past 12 months reveals that data processing security and right of access are the most common infringements since July 2022. Almost a third (30 per cent) of the 30 recorded infringements this year pertained to Article 5, the principles relating to data processing and of these 21 per cent were for Article 5 (f) which specifies that personal data must be processed in a manner that ensures appropriate security. Sixteen per cent contravened Article 15: Right of Access by the data subject and 15 per cent were non-compliant to Article 12 (data transparency) and Article 32 (security of processing). Last year the lion’s share of enforcements (61 [...]

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Has MOVEit made you think more seriously about data governance?

By |2023-06-19T13:04:59+00:00June 19th, 2023|

If not, it should and here’s why As the days roll by it is becoming increasingly clear that the MOVEit vulnerability which was discovered earlier this month is having very, very far-reaching repercussions. A growing list of UK companies have been affected by the cyberattack on payroll service provider Zellis, which occurred via one of its third-party suppliers (Moveit), this has resulted in hundreds of thousands of staff members at these organisations having their personal information posted on the dark web. The hack was first made public when US-based firm Progress Software identified that hackers had discovered a method of breaking into its MOVEit Transfer tool, a widely used software which enables users to move files from one place to [...]

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