Data Hygiene
Over 450 million suppression and home mover records. Embedded, automated or integrated.
Cleaning up your Data
Removing people who have relocated or passed away from a marketing database doesn’t just make financial sense, there are many other benefits too. Employing data hygiene can help demonstrate compliance with regulations such as GDPR and save organisations from the brand damage associated with mailing the deceased.
The Software Bureau has established contracts with the most prominent suppression and home mover file owners allowing users access without negotiating individual agreements or making volume commitments. Access over 450 million suppression and home mover records via Cygnus desktop software, SwiftCore’s RESTful API or via command line automation with SwiftCleanse.
Cleaning up your Data
Removing people who have relocated or passed away from a marketing database doesn’t just make financial sense, there are many other benefits too. Employing data hygiene can help demonstrate compliance with regulations such as GDPR and save organisations from the brand damage associated with mailing the deceased.
The Software Bureau has established contracts with the most prominent suppression and home mover file owners allowing users access without negotiating individual agreements or making volume commitments. Access over 400 million suppression and home mover records via Cygnus desktop software, SwiftCore’s RESTful API or via command line automation with SwiftCleanse.
Free Data Hygiene Guide
Data hygiene is proven to improve campaign ROI, protect the brand and reduce postage costs. With so many different suppression and home mover files available, how do you know which ones are right for you? This free 16 page Data Hygiene guide from The Software Bureau provides a comprehensive overview of the files available within Cygnus, SwiftCleanse and SwiftCore. Find out:
- The features of each file
- Sources of data
- How to compare files
- Volume of records
- Frequency of updates
- Data hygiene best practices
