It is certainly not an exaggeration to say that over the last few months charity fundraising has gone through the wringer. Sparked by the tragic suicide of Britain’s oldest poppy seller, Olive Cooke, who was reportedly extremely distressed by the amount of charity direct mail she received, the national media and in particular, The Daily Mail, called for a review of the way the third sector promotes itself. And it has succeeded with both the ICO and government launching investigations into the issue. Already, recommendations and changes are coming into effect, such as the proposed closure of the self-regulatory Fundraising Standards Board. However, with Christmas just around the corner, traditionally the most lucrative time of year for charity fundraisers, what impact [...]